While there’s nothing wrong conceptually with traditional marketing, experiential marketing examples are the way forward. With more ways of convincing customers, many companies are using these new marketing strategies to increase sales.
Key Takeaways:
- Experiential marketing examples create immersive, sensory experiences that engage customers directly.
- Many brands invest heavily in this strategy because it drives engagement, generates shareable moments, and provides real-time audience insights.
- Successful campaigns often combine physical environments, storytelling, and interactive elements to build strong emotional connections with audiences.
Experiential Marketing Strategies: The Benefits
In short, experiential marketing is a marketing strategy that allows customers to experience a product or service immediately. This shift toward immersive interaction is so significant that, according to Gradient, 80% of companies have dedicated 10-30% of their marketing budgets to this strategy in recent years.
When it comes to benefits, experiential marketing examples can offer these:
- Creates direct sensory engagement.
- Gives audiences memorable stories to share.
- Provides brands with real-time behavioral data on how audiences interact with products and narratives in a physical space.
Also Read: 10 Content Marketing Mistakes That Hold Back Your Brand
Experiential Marketing News Examples
Want to try the marketing strategy for yourself? Learn from one or more of these experiential marketing examples.
1. Netflix: Squid Game Red Light, Green Light (Paris)
Netflix’s Paris Squid Game marketing event (Source: Snapbar)As we can see here, Netflix staged a massive activation on the Champs-Élysées, dressing hundreds of participants in iconic green tracksuits and running the show’s signature game in real life.
2. Netflix: YOU Season 5 Mooney’s Bookstore (New York City)
Netflix’s NYC YOU marketing event (Source: USA Today)Up next, Netflix recreated Joe Goldberg’s fictional bookstore in SoHo, complete with a scavenger hunt that ended inside the show’s infamous cage. Because of that, true crime fans could enjoy the uncomfortable but thrilling fan experience.
3. HBO: The White Lotus Season 3 Premiere
HBO’s The White Lotus Season 3 marketing event (Source: Snapbar)HBO transformed Paramount Studios’ soundstages into a full Thai resort recreation for the premiere of Season 3. The event used scent as a key engagement tool, with live cooking filling the space with authentic aromas alongside a 16-foot lotus chandelier as the visual centerpiece.
4. Warner Bros. Pictures: Barbie Movie Selfie Generator
Warner Bros. Pictures’ Barbie’s marketing event (Source: Photoroom)Next, Warner Bros. Pictures unleashed a marketing campaign before the global screening of Barbie in 2023. This time, the campaign used an AI-powered selfie generator that automatically fit any user’s photo within the preset photo generator.
5. Peacock: The Traitors Experience (Los Angeles)
Peacock’s The Traitors’ marketing event (Source: Snapbar)In this example, Peacock transformed a private Los Angeles mansion into the show’s signature Scottish castle setting. Then, they invited participants to partake in competitive gameplay and trust-based challenges.
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6. Peacock: Crime and Unwind Spa (New York City SoHo)
Peacock’s Crime and Unwind Spa marketing event (Source: YouTube)On another occasion, Peacock opened a themed spa targeting true crime fans. The event’s spa had treatments with names like “The Airtight Alibi” and “Cold Case Plunge” to match the genre’s audience.
7. Peacock: Overnightmare Weekends (Stanley Hotel)
Peacock’s Overnightmare Weekends marketing event (Source: YouTube)This time, Peacock invited visitors to stay overnight at the Stanley Hotel and experience fully immersive environments from horror films. With such a format, visitors can experience the feel of films like Insidious and The Purge.
8. Netflix: The Witcher “The Maze” (London)
Netflix’s The Witcher’s The Maze marketing event (Source: YouTube)Created at The Outernet in London, this 360-screen theater experience combined live actors with large-scale digital effects for Witcher fans. In the event, participants fought alongside Geralt to defeat creatures from the show’s lore.
9. Netflix: Fear Street Shadyside High Senior Prom ’88
Netflix’s Fear Street Shadyside marketing event (Source: YouTube)In this example, Netflix transformed Hollywood’s Fonda Theatre into an interactive experience built around the Fear Street film series. Period-accurate details and live horror elements gave horror fans a genuinely immersive feel.
10. Airbnb Icons: The Up House (New Mexico)
Airbnb’s The Up House marketing event (Source: Entrepreneur)For this event, Airbnb recreated Carl Fredricksen’s home from Pixar’s Up with 8,000 balloons and a crane. The experience was part of the Airbnb Icons series, where fans had to submit an application explaining their connection to the film. Like in the movie, the chosen winners could participate in experiencing the feel of exploring the house while in mid-air.
Also Read: Top 11 Companies With the Best Brand Awareness in 2025
11. Apple TV+: Severance at Grand Central Terminal
Apple TV+’s Severance marketing event (Source: 9to5Mac)Apple TV+ installed a glass cube inside Grand Central Terminal that recreated the sterile Lumon Industries office from Severance. Not to mention, the event also involved cast members working “on the severed floor” in view of commuters.
12. Red Bull: Stratos Space Jump
Red Bull’s Stratos Space Jump marketing event (Source: USA Today)On this occasion, Red Bull sent Felix Baumgartner to the edge of space and livestreamed his record-breaking freefall to viewers. Thanks to this strategy, the event became one of the most memorable experiential marketing news moments of the decade.
13. Lean Cuisine: #WeighThis
Lean Cuisine’s #WeighThis marketing event (Source: Jessica Gioglio)Lean Cuisine invited women in New York’s Grand Central Terminal to weigh in on what they were most proud of in life rather than measuring their physical weight. Participants wrote answers on a scale, producing deeply personal and shareable content that repositioned the brand away from diet culture.
14. Refinery29: 29Rooms
Refinery29’s 29Rooms marketing event (Source: Digiday)The immersive art and culture experience above is called 29Rooms by Refinery29. 29Rooms was built from themed rooms designed by artists, brands, and performers for visitors to explore and photograph.
15. IKEA: In-Store Sleepover
IKEA’s in-store sleepover marketing event (Source: Glitz By Beauty Insider)As the last example, IKEA regularly invites winning customers to spend a night inside its store during certain marketing campaigns. The event let participants explore the store and share unusual experiences that no traditional furniture ad could have produced organically.
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Boost the Immersiveness of Experiential Marketing with Immersive Fonts
From the experiential marketing examples above, we can see how companies have staked a lot in them in recent years. At the same time, these events also used immersive custom fonts to make their marketing more immersive to visitors.
Because of that, contact Get Studio to find some custom fonts to boost your experiential marketing installations! With our custom fonts, you can be sure that your installations and promotional materials will attract even more visitors.